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|
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AUTHOR |
Wells, William, 1926-. |
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TITLE |
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. |
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EDITION |
5th ed. |
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IMPRINT |
Upper Saddle River, NJ : Prentice Hall, c2000. |
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DESCRIPTION |
xviii, 562 p. : col. ill. ; 29 cm. |
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NOTE |
Includes bibliographical references and index. |
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SUBJECT |
Advertising. |
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DISCIPLINE |
Commerce. |
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OTHER AUTHOR |
Burnett, John, 1944-. |
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OTHER AUTHOR |
Moriarty, Sandra E. (Sandra Ernst). |
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ISBN |
0130835714. |
