Ying Wa Girls' School Library Catalog

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AUTHOR	Goncalves, Karen P.
TITLE	Services marketing : a strategic approach / Karen P. Goncalves.
IMPRINT	Upper Saddle River, N.J. : Prentice Hall, c1998.
DESCRIPTION	xiv, 225 p. : ill. ; 24 cm.
NOTE	Includes bibliographical references and index.
SUBJECT	Service industries -- United States -- Marketing.
SUBJECT	Service industries -- United States -- Marketing -- Case studies.
DISCIPLINE	Commerce.
ISBN	0131065270.

Location	Call Number	Status
English Collection	658.8 GON	Available