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AUTHOR
Ries, Al.
TITLE
為甚麼有些品牌比較强 : 從低科技到高科技的品牌經營策略 = Origin of brands. / A1 Ries & laura Ries 著 ; 吳鴻譯.
IMPRINT
臺北 : 遠流, 2006.
DESCRIPTION
335 p. ; 21 cm.
SERIES
實戰智慧叢書 ; 319.
NOTE
譯自 :The origin of Brands.
SUBJECT
市場學.
SUBJECT
品牌.
DISCIPLINE
Commerce.
OTHER AUTHOR
Ries, Laura.
OTHER AUTHOR
吳鴻.
OTHER TITLE
Origin of brands.
ISBN
9573257777.
Location
Call Number
Status
Chinese Collection
496 7449
Available