Ying Wa Girls' School Library Catalog

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AUTHOR	McCarthy, E. Jerome (Edmund Jerome).
TITLE	Essentials of marketing : a global-managerial approach / WIiliam D. Perreault, Jr. E. Jerome McCarthy.
EDITION	8th ed.
IMPRINT	Boston : Irwin mcGraw-Hill., 2000.
DESCRIPTION	592 p. , ill. ; 28 cm.
SERIES	The Irwin/McGraw-Hill series in marketing.
NOTE	Includes index.
SUBJECT	Marketing.
DISCIPLINE	Commerce.
OTHER AUTHOR	Perreault, William D.
ISBN	0072894822.

Location	Call Number	Status
English Collection	658.8 PER	Available