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AUTHOR
Burns, Alvin C.
TITLE
Marketing research / Alvin C. Burns, Ronald F. Bush.
EDITION
3rd ed.
IMPRINT
Upper Saddle River, N.J. : Prentice Hall, c2000.
DESCRIPTION
xxi, 699 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.).
NOTE
Includes bibliographical references and index.
SUBJECT
Marketing research.
DISCIPLINE
Commerce.
OTHER AUTHOR
Bush, Ronald F.
ISBN
0130144118.
Location
Call Number
Status
English Collection
658.3 BUR
Available