Launch Search Engine
Google
HKYAHOO
OpenFind
AltaVista
Full Record
Check this checkbox to mark or unmark the current record
AUTHOR
McCarthy, E. Jerome (Edmund Jerome).
TITLE
Essentials of marketing : a global-managerial approach / WIiliam D. Perreault, Jr. E. Jerome McCarthy.
EDITION
8th ed.
IMPRINT
Boston : Irwin mcGraw-Hill., 2000.
DESCRIPTION
592 p. , ill. ; 28 cm.
SERIES
The Irwin/McGraw-Hill series in marketing.
NOTE
Includes index.
SUBJECT
Marketing.
DISCIPLINE
Commerce.
OTHER AUTHOR
Perreault, William D.
ISBN
0072894822.
Location
Call Number
Status
English Collection
658.8 PER
Available