Ying Wa Girls' School Library Catalog

Launch Search Engine

Full Record
Check this checkbox to mark or unmark the current record


AUTHOR	Belch, George E. (George Eugene).
TITLE	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
EDITION	4th ed.
IMPRINT	Boston, Mass. : Irwin/McGraw-Hill, c2001.
DESCRIPTION	762 p. : col. ill. ; 29 cm.
SERIES	The Irwin/McGraw-Hill series in marketing.
NOTE	Includes index.
SUBJECT	Advertising.
SUBJECT	Communication in marketing.
SUBJECT	Sales promotion.
DISCIPLINE	Commerce.
OTHER AUTHOR	Belch, Michael A.
ISBN	0071160884.

Location	Call Number	Status
English Collection	659.1 BEL	Available