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AUTHOR
Belch, George E. (George Eugene).
TITLE
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
EDITION
4th ed.
IMPRINT
Boston, Mass. : Irwin/McGraw-Hill, c2001.
DESCRIPTION
762 p. : col. ill. ; 29 cm.
SERIES
The Irwin/McGraw-Hill series in marketing.
NOTE
Includes index.
SUBJECT
Advertising.
SUBJECT
Communication in marketing.
SUBJECT
Sales promotion.
DISCIPLINE
Commerce.
OTHER AUTHOR
Belch, Michael A.
ISBN
0071160884.
Location
Call Number
Status
English Collection
659.1 BEL
Available