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AUTHOR
陳家華.
TITLE
廣告公關新思維 : 與香港業界對談 / 陳家華, 陳霓.
IMPRINT
香港 : 香港城市大學出版社, c2006.
DESCRIPTION
x, 269 p. : ill., ports. ; 23 cm.
NOTE
Includes bibliographical references.
SUBJECT
Advertising -- China -- Hong Kong.
SUBJECT
Public relations -- China -- Hong Kong.
DISCIPLINE
Commerce.
OTHER AUTHOR
陳霓.
OTHER TITLE
Colophon title in English: New vision in advertising and public relations : dialogues with communication professionals in Hong Kong.
ISBN
9629371146.
Location
Call Number
Status
Chinese Collection
497.09 7529
Available