Ying Wa Girls' School Library Catalog

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AUTHOR	陳家華.
TITLE	中國兒童與廣告 : 遊說、教育及市場營銷 / 陳家華, 麥箴時著.
IMPRINT	北京 : 中國社會科學, 2004.
DESCRIPTION	5, 3, 221 p. : ill. ; 21 cm.
NOTE	含參考書目.
SUBJECT	Advertising and children -- China.
SUBJECT	市場學.
SUBJECT	兒童 -- 中國.
SUBJECT	廣告 -- 中國.
DISCIPLINE	Library.
OTHER AUTHOR	McNeal, James U.
OTHER AUTHOR	麥克尼爾 (McNeal, James U.).
OTHER AUTHOR	麥箴時.
OTHER TITLE	遊說、教育及市場營銷.
ISBN	9787500444114.

Location	Call Number	Status
Chinese Collection	497 7529	Available