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AUTHOR
Chan, Kara K. W.
TITLE
Advertising to children in China / Kara Chan and James U. McNeal.
IMPRINT
Hong Kong : Chinese University Press, 2004.
DESCRIPTION
viii, 206 p., [3] p. of plates : ill. (some col.) ; 23 cm.
NOTE
Includes bibliographical references and index.
SUBJECT
Advertising and children China.
SUBJECT
Television advertising and children China.
SUBJECT
Young consumers China.
DISCIPLINE
Education.
OTHER AUTHOR
McNeal, James U.
ISBN
9629961792 (pbk.).
Location
Call Number
Status
Staff Collection
659.1 CHA
Available