|
AUTHOR |
Wells, William, 1926-. |
TITLE |
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. |
EDITION |
5th ed. |
IMPRINT |
Upper Saddle River, NJ : Prentice Hall, c2000. |
DESCRIPTION |
xviii, 562 p. : col. ill. ; 29 cm. |
NOTE |
Includes bibliographical references and index. |
SUBJECT |
Advertising. |
DISCIPLINE |
Commerce. |
OTHER AUTHOR |
Burnett, John, 1944-. |
OTHER AUTHOR |
Moriarty, Sandra E. (Sandra Ernst). |
ISBN |
0130835714. |