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AUTHOR
Kotler, Philip.
TITLE
Marketing management / Philip Kotler.
EDITION
11th ed.
IMPRINT
Upper Saddle River, N.J. : Prentice Hall, c2003.
DESCRIPTION
1 v. (various pagings) : col. ill. ; 27 cm.
NOTE
Various multi-media instructional aids, including a web site, are available to supplement the text.
NOTE
Includes bibliographical references and indexes.
SUBJECT
Marketing -- Management.
DISCIPLINE
Commerce.
ISBN
0130336297.
Location
Call Number
Status
English Collection
658.8 KOT
Available