Launch Search Engine
Google
HKYAHOO
OpenFind
AltaVista
Full Record
Check this checkbox to mark or unmark the current record
AUTHOR
Goncalves, Karen P.
TITLE
Services marketing : a strategic approach / Karen P. Goncalves.
IMPRINT
Upper Saddle River, N.J. : Prentice Hall, c1998.
DESCRIPTION
xiv, 225 p. : ill. ; 24 cm.
NOTE
Includes bibliographical references and index.
SUBJECT
Service industries -- United States -- Marketing.
SUBJECT
Service industries -- United States -- Marketing -- Case studies.
DISCIPLINE
Commerce.
ISBN
0131065270.
Location
Call Number
Status
English Collection
658.8 GON
Available